We are all different...

Anyone who has ever tried losing weight will have experienced the dizzying array of diets available, and the often-conflicting advice that they advocate. When starting out on a new weight management program it can be a confusing prospect – the latest diet fad in the media often changes from week to week! Even if the latest craze does actually help you lose body fat for a month or two – will it work long term? Most fad diets will not, and this is why successful weight management is defined as keeping the pounds off for at least 12 months. Following a genotype-based diet has been shown in studies to be a powerful factor in maintaining longterm, sustainable weight management goals.

You may have found that a diet that works for someone else is perhaps not so effective for you, or vice-versa.This is a result of a number of factors, from personal preference to lifestyle, but research has also shown that our genetics play an important role in identifying the most effective diet and weight-loss plan for our own bodies.